Benchmarking is soooo important! We can't stress it enough.
1. Posting Frequency: When you have a larger following and have been around for a while you don’t need to post as much because your content keeps getting reposted to the fyp. Your established work is working for you. When you scroll a popular page people will click on the higher views content over low view content to see why it has so many views. If you’re a newer account, you’re going to do more to get people’s attention vs someone who is already established. 2. Comments/Likes: People just want to mostly watch and move on. More likely to get a hate comment. TikTok tells you when someone saves one of your videos so people have stopped doing that, too… they will screenshot instead. 3. IF you have a professional account, expect low views and to be bombarded by TikTok trying to get you to buy the views and followers from them. 4. You don’t want trending audios at the peak because it’s down from there, you want the early trend audios to ride the wave. You need to be doing overlays and use a mix of voiceover, sound effects, and music. Use the editor in TikTok.
Awesome video! The content was super informative and easy to follow. I appreciate the effort you put into explaining everything so clearly—thanks for sharing!
Interesting that content wise the same goes for all platforms but that the difference is in timing of length mostly and timing of the week. What surprises me in the download that likes are helpful but don't matter too much. It comes down to size of followings and returning viewers, being inclusive and not isolating yourself from not members.
Carousels are definitely the way forward. I have noticed much higher engagement and views on carousels compared to videos.
I think your GRWM video (broken into clips) would do really well on TikTok.
I post video once a day on Tiktok . I try to do it everyday.
Always interesting, articulate and such useful information. Great sponsor, thanks !
Hey La-great data breakdown! Thank you! Always informative in a professional articulate and concise way❤
I feel like sounds got a bad rap at 14:12. That graphic is detailing whether a sound is a traffic source that leads to video views. Whether people click on a sound, view more content that uses that sound and then land on your content...of course that's low. But that does not speak for the affect a sound has on whether your content is pushed in the FYP. it feels like 'sounds as a traffic source' has accidentally misrepresented how valuable audio is for discoverability here.
Excellent thank you for the update. I am going to use some of your suggestions.
Thanks for sharing so much eye-opening info about getting results on TikTok
Thank you Latasha, I am just starting out so the info is EXTREMELY helpful!
always love these videos!!!
Comments are fewer than I’d expect; I prefer to comment on personal accounts rather than big brand accounts, so that’s a surprise to me too.
I think lowered comments on the personal accounts especially smaller accounts, might be from people being nervous for their comment getting so much attention or they might not want to feel obligated to comment or view their other videos if they get a reply. This is my guess that want anonymity.
Hey, thanks a bunch for posting this video! I'm learning a lot
Incredibly insightful report, thanks for making a video on this
Will you Americans even have TikTok in 2025, didn't you say you are banning it and I don't know if what you saying is necessary like maybe you should focus on Instagram and YouTube for now, like your YouTube advice actually worked for me, like I'm just saying that as a South African I was amazed at how well your advice worked like the one from your free guild on your website that I got after joining your mailing list, I even used it for my second year module in ICD under Communication Design Practice
@expressivelyalina