I think one of the major things that entered American culture this year were the first stereotypes about Generation Alpha, very negative stereotypes about being incomprehensible to older people and very dim to the point of illiteracy
Personally, I think generative AI was bigger this year than in 2022. It may have entered the public consciousness then, but over the course of this year we had it adopted by major companies, images genuinely mistaken for realism, multiple distinct communities rising up around AI, and both governments and education systems taking notice and starting to adopt measures against it.
I look forward to these videos every year. The way JJ discusses popular culture in such a holistic way is incredibly unique and fascinating. It's a reminder that we're constantly living through history.
Year of AI turning from barely understood Sci-fi to something mass marketed.
I feel like Bluey has definitely earned her spot in the American cultural canon. This year particularly, as the show has been running since 2018 but since the start of 2023 is now everywhere - talk shows, macys floats, marching bands, parenting columns, social media. I mean it's big enough to now have a rip-off right-wing clone by Ben Shapiro. I feel like it slots in nicely as a famous Australian cultural export to Americans on the likes of Crocodile Dundee and Vegemite.
Can you do a video in which you analyze how well your own previous predictions on what got added to the American cultural canon were?
I feel like the whole Titan submersible thing is definitely one of the year's biggest cultural events
I think the increased public awareness of AI is something to note for 2023. This is anecdotal but previously I felt that AI discussions were something exclusive to people with a higher sense of media or tech literacy but now everyone from my parents to my octogenarian political science professors not only understand what programs like ChatGPT are but also have an opinion on their use. Skepticism as to whether art is AI or not has also grown a lot this year, as well as advancements in AI voice generation technology. There was a big surge of those AI generated song covers this year.
I have long loathed the "end of the year" wrap ups that news channels do in December, before the end of the year, because, well, the year is not over. (This was best illustrated in 2004 when several channels did their "Top Ten News Stories of 2004" only to thus miss the biggest story of the year, the Indian Ocean tsunami on December 26.) But J.J. is doing what he enjoys most, culture, and if a cultural happening hasn't happened by today (December 17), it's not going to happen. So I'm ready to watch!
It does not feel like it has been long since the last culture recap. A bit scary how fast this year passed
The fact that JJ decided to include clips of "JustPearlyThings" and "Little Joel" before Taylor Swift is crazy. He really keeps his eye on a lot of internet culture! ...or I'm starting to realize how much stupid internet drama might now effect the world now...
Man I had no clue about the Dilbert creator, but everything else I was quite up to date on. Love these kinds of videos though and I look forward to next year’s
I always love these year in review videos. While you mentioned how notable the Israel-Palestine conflict has come to a fever pitch this year, I think the date “October 7th” has crept into the American cultural canon of events that are tied to the date they occurred (September 11th and January 6th being other notable ones).
I see your point about Taylor Swift but I do feel like her cultural status changed this year. As someone who was in college for most of the year, she was suddenly a subject you really couldn’t get away from. She’s always been very popular but she became the biggest star in the world this year. It may be that I’m in a space with younger people overall but I think she was redefined this year.
I look forward to these videos every year. Sometimes I’ll be thinking about something and go “that’ll probably make it in JJ’s end of the year culture video”
Hello JJ!! Just wanted to say how extremely formative and inspiring you have been for me these past few years. Your intelligence and eloquence is damn near unmatched in the Youtube sphere. Also I saw you had a Madvilliany vinyl in your living room. Made me respect you even more 😎 Love from Uppsala, Sweden.
Related to your points about the Sphere, I think that this year marked an incredible leap forward for Las Vegas as an American cultural hub much larger than it ever had been before. I think this can most obviously be seen in two ways: in the widespread adoption and destigmatization of gambling as a casual activity (especially in mobile sports gambling), and in sports. Vegas is the hub of the UFC which is huge and is still growing quickly, the NBA is starting to use Vegas as a de facto hub, the was an extremely high profile F1 race with a track along the strip, and the city just acquired a baseball team to add to their football team and Stanley Cup-winning hockey team. And that's just naming a few of the big things. And that's all without mentioning other things that got big buzz in the entertainment world like Adele's residency and U2's upcoming concerts at the sphere. Of course residencies in Vegas aren't exactly new, but I think these should be mentioned as cultural products coming out of Vegas. 2023 I think was the first year that Vegas could claim to being the most culturally relevant city in America, or at the very least on par with NYC and LA.
I think 2023 is finally the year where we can definitively say that traditional television is officially the "CD" of visual media media now. I would've said vinyl, but even vinyl is more relevant than CDs are nowadays. Even though streaming has been losing a lot of money for their parent companies, for reasons of all their own doing, streaming content has gone from just a decade ago to not being taken seriously at all, to it not only being taken seriously, but overtaking traditional television as a whole. All the biggest things culturally are things that are from streaming. Even content that is popular today that originated on traditional television, such as The Office, is popular because it was on Netflix, not NBC. Most young people today think that The Office is a netflix property, and had no idea it aired on tradition television. Also all the biggest content happened outside of TV. Mr Beast, Squid Games, Wednesday, etc, not from TV. Like the CD, television isn't going anywhere. People will still continue to watch it for decades to come. But it's relevancy is all but over.
Ah, the annual tradition of JJ filling me in on all the stuff that happened this year I didn't pay attention to!
@LinusBoman