Why are we so obsessed with Louis Vuitton, Gucci, and brands that don’t care about us? In this video, Dr Boyce Watkins breaks down the psychology behind our addiction to status symbols and why chasing designer labels keeps us broke. From financial trauma to social validation, this is the conversation we need to have in the Black community.

Stop making other communities rich while your own wealth slips away. Learn the truth. Reclaim your power. Build legacy over labels.

Dr. Boyce Watkins is a Finance PhD and founder of The Black Business School. He’s been featured in Forbes, CNN, and The Breakfast Club, and has helped millions understand money, wealth, and Black economic power.

Join Dr. Boyce every morning for the Money in the Morning Millionaire Training Camp, where he teaches the art of Economic Elevation.
Join for free by texting the word Morning to 87948 or visiting DrBoyceElevate.com.










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