Rebranding isn’t just designing a new logo, it’s a strategy to increase the VALUE of your brand.

Too many businesses outgrow their brand because they never update it, or have a process to evaluate and audit it.

Their design is outdated. They have weak or disconnected messaging, and there is no clear brand positioning.

And that’s why they’re stuck in a race to bottom by competing on price.

The right rebrand increases profit margins by repositioning your business as the premium, best, and most logical option to the consumer.

When your brand signals authority and high value, people will pay more, because they perceive it as more valuable.

So here are your Boardroom marching orders for the day.

Take a look at your brand. Does it command premium pricing? If not, it’s time to fix it.

So, is your brand built for profit, or just survival?

Drop a comment to let me know, and Let’s EARN IT.