Learn about the Self-Selection A/B testing strategy and how you can use it to increase your conversions. Your visitors are coming to your site with needs and problems they are hoping to get solved with your help. Unless you know exactly what each visitor needs you are missing out on optimizing their experience. This video will highlight an a/b testing strategy that can be used to discover your visitor needs and optimize their experience.

At the end of the video, we will review a Vitamix case study that increased conversions for the target audience by over 40%.

In this video, you will learn several things to improve your testing efforts including:
• What the Self-Selection Strategy is
• The main benefits of doing self-selection testing over other types of tests
• What doing self-selection testing looks like
• How doing self-selection testing can increase your conversions

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Get more information at www.testingtheory.com/