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AB testing should be one of the tools you use as a growth designer. In this video we will go over some of the most important aspects of an AB test in the simplest human language, illustrated with a real-life experiment example from my experience. Let me know what you think.

In this video:

00:00 - Intro
00:48 - What is an AB test
02:27 - example experiment design
03:15 - Decide on user group
03:56 - random selection
04:17 - Advantage of AB testing
05:12 - statistical significance
07:00 - Two factors that impact statistical significance

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#growth #growthdesign #design