In this video, I share my personal strategy for deciding which business or product idea to pursue, using the concepts of Japanese Zen philosophy, Ikigai, and the ancient Chinese philosophy, Wu Wei.

I guide you through a step-by-step process to identify what you're good at, what you're passionate about, what society needs, and what people are willing to pay for. Additionally, I discuss balancing focused effort with being open to the universe's guidance.

00:00 Introduction and Purpose of the Video
00:31 Understanding Ikigai: Finding Your Sweet Spot
01:18 The Four Key Questions of Ikigai
03:43 Identifying Market Needs and Opportunities
05:11 Validating Your Ideas with Market Research
08:22 Integrating Wu Wei: Following the Universe's Guidance
13:01 Balancing Focus and Awareness
15:32 Conclusion and Viewer Engagement