Full tutorial and introduction to the popular a/b, multivariate, and website personalization tool Optimizely. We will walk-through the interface as we cover implementation, setting up tests, audiences, and program management. Here are the timestamps if you want to jump ahead:

Setup and Implementing Optimizely X - 29 seconds
A/B Testing and results - 3:13
Multivariate testing - 12:05
Personalization campaigns and reporting - 15:44
Recommendations personalization - 20:45
Program Management - 24:35

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