The Logo That Destroyed Jaguar

Graphic design isn’t easy… but it also isn’t as difficult as some marketing companies make it out to be. With the rise of oversimplified logos, rebrands are coming in hot — and some company logos are good… while some are just awful. And the Jaguar logo rebrand might be the worst of them all - with the Jaguar ad sending everyone in a frenzy, as what happened to Jaguar is a perfect example of a bad logo rebrand and flat logos gone wrong. But how did flat design and the new Jaguar logo cost them 40% of their revenue.

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