Graphic design isn’t easy… but it also isn’t as difficult as some marketing companies make it out to be. With the rise of oversimplified logos, rebrands are coming in hot — and some company logos are good… while some are just awful. And the Jaguar logo rebrand might be the worst of them all - with the Jaguar ad sending everyone in a frenzy, as what happened to Jaguar is a perfect example of a bad logo rebrand and flat logos gone wrong. But how did flat design and the new Jaguar logo cost them 40% of their revenue.

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